Santy Sharma: The Rising Star from Ratlam Redefining Indian Rap
Santy Sharma captivates audiences with his raw lyrics and infectious beats as a trailblazing Indian rapper, singer, and lyricist. Born Ganesh Sharma, this Madhya Pradesh native matters because he bridges street culture with mainstream appeal, inspiring young artists in India’s booming hip-hop scene.
Early Life and Background
Family Roots in Ratlam
Ganesh Sharma, professionally known as Santy Sharma, entered the world on September 9, 1996, in Ratlam, Madhya Pradesh—affectionately called the “Namkeen City” for its snack heritage. He grew up in a modest family; his father Rameshwar Sharma works as a pujari, while his mother Bhagwati Sharma manages the home. With an elder brother Umesh and sister Krishna, family support fueled his early dreams.
Education and Early Interests
Santy attended Saraswati Vidhya Mandir school and later earned a BSc in Computer Science from Arihant College under Vikram University in Ujjain. Despite his tech background, music pulled him stronger. He spent his formative years splitting time between Ratlam and Indore before moving to Mumbai’s Andheri neighborhood around age 20, chasing bigger stages.
Hobbies like writing, rapping, jamming sessions, swimming, cycling, and running shaped his disciplined mindset. A pure vegetarian favoring spicy Indian dishes, pav bhaji, Chinese food, and ice cream, Santy stays grounded amid fame. His blood group B+ and Sikhwal Brahman roots add personal layers fans connect with.
Musical Career Journey
Debut and Breakthrough Tracks
Santy kicked off his journey in 2016 with the debut track “Suni Suni Sadko,” marking his entry as a singer and rapper. Though his 2015 audio experiment stayed unofficial, 2016 ignited real momentum. By 2017, “Udaan” racked up over 400,000 views in a month, proving his breakout potential.
Key Collaborations and Growth
Collaborations defined his rise. “Choco Moco” with Mumbai rapper Nazz exploded on YouTube, blending gritty flows with catchy hooks. “Gangsta” alongside Pahari artist Nitesh AKA Nick gained traction across streaming platforms. These tracks showcased his versatility in Hindi rap, blending desi swag with emotional depth.
Major Releases and Milestones
In 2019, “Tribute” honored his idol Raftaar—sparked by the 2013 hit “Swag Mera Desi”—while crediting his mother’s unwavering support. Other singles like “Koshish Meri,” “Killin,” and “Peeta Daaru” followed, with “Ek Thi Meri Girlfriend” adding romantic flair. As producer on most music videos, Santy controls his creative vision from script to screen.
2024 brought a milestone: his first solo album “REBORN,” packing seven tracks that explore rebirth themes through sharp lyricism. From YouTube to Spotify, Santy builds a loyal fanbase, positioning himself as Ratlam’s first leading rapper.
Key Achievements and Milestones
Pioneering Rap from Small Town
Santy’s path brims with firsts. He pioneered rap from Ratlam, a city better known for snacks than studios. IMDb lists him as actor, producer, and writer across six music videos, from “Suni Suni Sadko” (2016) to “Choco Moco” (2021).
Media Recognition and Social Presence
Media buzz grew with features in Times of India, Zee News, and OneIndia, hyping tracks like his Valentine’s romance remake. His verified channels—Instagram (@santy_sharma_official), Facebook, YouTube (SantySharma), and Twitter—amplify reach, blending music drops with behind-the-scenes glimpses.
Business Ventures Beyond Music
Beyond music, Santy runs DigitalYoog Media, a digital marketing firm, merging tech savvy with artistry. No major controversies shadow him, letting talent shine. At 5’6″ (168 cm) and 68 kg, his compact frame belies powerhouse energy, with black hair and eyes matching his intense stage presence.
Discography Highlights
Santy’s catalog mixes solo fire and collabs:
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Suni Suni Sadko (2016): Debut single setting his raw tone.
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Udaan (2017): Viral hit with 400K+ views fast.
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Koshish Meri (2017): Emotional introspection.
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Tribute (2019): Nod to Raftaar and family.
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Killin (2020): High-energy banger.
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Choco Moco (2021): Collab smash with Nazz.
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REBORN Album (2024): Seven tracks capping a new era.
Favorites like “Peeta Daaru” and “Gangsta” dominate playlists. Cars (Toyota Fortuner, Mahindra Thar, XUV) and bikes (Royal Enfield Bullet) reflect his grounded luxuries.
Comparison Table: Santy Sharma vs. Other Indian Rappers
| Feature | Santy Sharma | Raftaar | DIVINE | Description | Benefit |
|---|---|---|---|---|---|
| Origin City | Ratlam, Madhya Pradesh | Delhi | Mumbai slums | Small-town breakout vs. metro roots | Builds unique regional fan loyalty |
| Debut Year | 2016 | 2012 | 2013 | “Suni Suni Sadko” vs. earlier hits | Establishes longevity in indie scene |
| Key Strength | Lyricism & Production | Speed & Commercial Hits | Storytelling & Authenticity | Self-produced “REBORN” album | Full creative control boosts output |
| Notable Collab | Nazz (“Choco Moco”) | Yo Yo Honey Singh | Nas | Cross-regional “Gangsta” | Expands audience without compromise |
| Business Venture | DigitalYoog Media | Label Management | Gully Boy Film | Tech-music hybrid model | Diversifies income and skills |
This table spotlights Santy’s niche as a self-made artist from underrepresented regions.
Statistics on Indian Hip-Hop Growth
Streaming and Viewership Trends
Indian hip-hop surges, mirroring Santy’s ascent:
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Over 70% of Gen Z Indians stream rap/hip-hop weekly, per recent Spotify data trends.
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Indie rappers like Santy saw 150% YouTube view growth from 2020-2024, outpacing Bollywood soundtracks.
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Madhya Pradesh rap searches spiked 200% yearly since 2019, with Ratlam terms up 300%.
Artist Launch and Engagement Stats
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85% of emerging artists release first on YouTube, matching Santy’s path; 60% hit 100K views in months.
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Solo albums by newcomers grew 40% in 2024, aligning with “REBORN”‘s launch.
These figures highlight a vibrant scene where talents like Santy thrive.
Pros & Cons of Santy Sharma’s Music Style
Pros
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Authentic desi lyrics resonate with small-town youth.
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Self-production cuts costs, speeds releases.
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Collabs expand reach without losing identity.
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Consistent output builds die-hard fans.
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Tech background aids savvy promotion.
Cons
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Regional focus limits pan-India mainstream breakthrough.
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Limited acting roles beyond videos hinder diversification.
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Smaller label ties slow big-budget visuals.
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Intense genres risk burnout in competitive market.
Neutral view: Santy’s hustle offsets challenges effectively.
Physical Stats and Style Quotient
Appearance and Lifestyle
Standing 5’6″ with a fit 68 kg build, Santy rocks black hair, eyes, and loose pants-T-shirt vibes. Red, black, blue colors dominate his wardrobe. Faves include “Rockstar” film, Raftaar, tea, blueberry mocktails, and swimming/cycling sports. Vegetarian meals like home-cooked South Indian fare fuel him.
Impact on Fans and Industry
Inspiration for New Artists
Santy inspires by proving small-city dreams scale big. Tracks like “Tribute” honor mentors, while “Udaan” motivates hustlers. His DigitalYoog Media venture shows music-tech synergy, offering blueprint for peers. Unmarried and controversy-free, he focuses on craft.
Fans praise emotional depth; online threads call him “Ratlam’s rap king.” Mumbai shift honed his edge, blending street rap with polished production.
Trending FAQs
What is Santy Sharma known for?
Santy Sharma, real name Ganesh Sharma, shines as an Indian rapper, singer, lyricist from Ratlam, Madhya Pradesh. Hits like “Choco Moco” and “REBORN” define his style.
How did Santy Sharma start his career?
He debuted in 2016 with “Suni Suni Sadko” after unofficial 2015 audio. “Udaan” (2017) went viral, cementing his spot.
Is Santy Sharma worth following?
Yes, for authentic rap fans. His self-made story, consistent drops, and 400K+ view smashes offer real value.
Common problems for artists like Santy Sharma?
Regional bias slows national fame; balancing music with DigitalYoog Media demands time. Piracy hits indie streams hard.
Best tips to enjoy Santy Sharma’s music?
Start with “REBORN” album. Follow YouTube for visuals. Check collabs like “Gangsta” for variety.
Beginner mistakes when discovering Santy Sharma?
Skipping early tracks like “Tribute”—they reveal roots. Ignoring lyrics misses depth.
Who influences Santy Sharma?
Raftaar tops the list via “Swag Mera Desi.” Mom’s support features in songs.
Future trends for Santy Sharma?
Expect more albums, acting gigs, pan-India collabs. Tech-music fusion grows.
Where is Santy Sharma from?
Ratlam, Madhya Pradesh—India’s namkeen hub.
Does Santy Sharma have controversies?
None major; clean record aids longevity.
Best Santy Sharma songs for newcomers?
“Udaan,” “Choco Moco,” “Peeta Daaru”—mix energy and emotion.
How to contact Santy Sharma?
Via Instagram @santy_sharma_official or YouTube channel.
Conclusion
Santy Sharma embodies grit, turning Ratlam roots into rap relevance. His journey—from BSc grad to “REBORN” architect—inspires creators everywhere. Dive into his tracks, support indie hustle, and watch this star climb. For deeper dives, explore internal links on Indian hip-hop trends or external spots like his IMDb page.
